Pharma Commercial
Excellence Summit
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Past Speakers
SEE THE PREVIOUS SPEAKERS & CASE STUDIES
CASE STUDY
From “Push to Pull”: Omnichannel Engagement With the Help of AI and Agility
This presentation will outline key transformational changes to become more customer centric in a fast-changing environment. Coming from a sense of urgency, it will outline how nimble x-functional teams structured around customer needs supported by AI insights and next best action recommendation can enhance the customer experience. Concrete use cases will be presented and better practices and learnings shared for the way forward.
- 01Holistic transformation approach: it's about more than just technology
- 02Linking business strategy with AI: roadmap design and use cases
- 03Accompanying the change: Activating a network of pioneers and change agents
- 04X-functional and nimble teams structured around customer needs and values
- 05Insights and outlook
CASE STUDY
Innovative Go To Market Strategies Between Primary Care & Rare diseases
In today’s evolving healthcare landscape, it’s crucial for the pharmaceutical industry to establish customised go-to-market strategies that provide the best possible healthcare to patients based on the nature of the disease area. In this presentation, we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare Diseases, the role of data-driven insights and AI-powered initiatives to support patient access and new enabling roles that maximise patient outcomes and business results.
- 01The differences between primary care and rare diseases in terms of patient populations, access to treatment and healthcare focus
- 02GTM strategies in primary care: Maximising sales force effectiveness using AI-powered tools
- 03GTM strategies in Rare disease: it is patient finding exercise, but what is the best way to do so?
- 04Different roles needed to support both models
CASE STUDY
Redefining Partnerships: Customer Satisfaction
in B2B Pharma Generics
After a brief presentation on the pharma generics market B2B and the changing environment, we will focus on understanding the customer journey, different points on interactivity, and how a customer-centric approach will change the dynamics of partnerships.
- 01Customer journey
- 02Interactivity across the cycle
- 03Customer centricity on generics landscape
- 04B2B strong relationships in data-driven decision-making environment
CASE STUDY
Empathy — A Skill at the Heart of the Bayer CXM ProgramSub
In today’s dynamic business landscape, achieving marketing excellence and strengthening global capabilities is paramount. The presentation will provide actionable insights into navigating this terrain, covering essential steps such as gap analysis, integrating marketing frameworks, global alignment, and the establishment of a Marketing Capability Academy.
The presentation will cover essential steps, including:
The presentation will cover essential steps, including:
- 01Empathy as a skill for modern marketing and business operations
- 02The Bayer CX Transformation
- 03How did Bayer Pharma set up its Voice of the Customer Program?
CASE STUDY
Beyond Buzzwords — The reality of realising Omnichannel
Omnichannel has been a critical focus for Pharma for a number of years. We all have different versions of the same slides, diagrams, and aspirational “North Stars” and Vision Statements. But what happens when we seek to actually deliver on this vision? What does the operationalisation of Omnichannel look like as we try to translate the PowerPoint slides into reality?
- 01Instagram vs. Reality
- 02Case Study: Operationalising Omnichannel
- 03Case Study: Anatomy of an Omnichannel Journey
CASE STUDY
From “Push to Pull”: Omnichannel Engagement With the Help of AI and Agility
This presentation will outline key transformational changes to become more customer centric in a fast-changing environment. Coming from a sense of urgency, it will outline how nimble x-functional teams structured around customer needs supported by AI insights and next best action recommendation can enhance the customer experience. Concrete use cases will be presented and better practices and learnings shared for the way forward.
- 01Holistic transformation approach: it's about more than just technology
- 02Linking business strategy with AI: roadmap design and use cases
- 03Accompanying the change: Activating a network of pioneers and change agents
- 04X-functional and nimble teams structured around customer needs and values
- 05Insights and outlook
CASE STUDY
Innovative Go To Market Strategies Between Primary Care & Rare diseases
In today’s evolving healthcare landscape, it’s crucial for the pharmaceutical industry to establish customised go-to-market strategies that provide the best possible healthcare to patients based on the nature of the disease area. In this presentation, we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare Diseases, the role of data-driven insights and AI-powered initiatives to support patient access and new enabling roles that maximise patient outcomes and business results.
- 01The differences between primary care and rare diseases in terms of patient populations, access to treatment and healthcare focus
- 02GTM strategies in primary care: Maximising sales force effectiveness using AI-powered tools
- 03GTM strategies in Rare disease: it is patient finding exercise, but what is the best way to do so?
- 04Different roles needed to support both models
CASE STUDY
Empathy — A Skill at the Heart of the Bayer CXM ProgramSub
In today’s dynamic business landscape, achieving marketing excellence and strengthening global capabilities is paramount. The presentation will provide actionable insights into navigating this terrain, covering essential steps such as gap analysis, integrating marketing frameworks, global alignment, and the establishment of a Marketing Capability Academy.
The presentation will cover essential steps, including:
The presentation will cover essential steps, including:
- 01Empathy as a skill for modern marketing and business operations
- 02The Bayer CX Transformation
- 03How did Bayer Pharma set up its Voice of the Customer Program?
CASE STUDY
Redefining Partnerships: Customer Satisfaction
in B2B Pharma Generics
After a brief presentation on the pharma generics market B2B and the changing environment, we will focus on understanding the customer journey, different points on interactivity, and how a customer-centric approach will change the dynamics of partnerships.
- 01Customer journey
- 02Interactivity across the cycle
- 03Customer centricity on generics landscape
- 04B2B strong relationships in data-driven decision-making environment
CASE STUDY
Beyond Buzzwords — The reality of realising Omnichannel
Omnichannel has been a critical focus for Pharma for a number of years. We all have different versions of the same slides, diagrams, and aspirational “North Stars” and Vision Statements. But what happens when we seek to actually deliver on this vision? What does the operationalisation of Omnichannel look like as we try to translate the PowerPoint slides into reality?
- 01Instagram vs. Reality
- 02Case Study: Operationalising Omnichannel
- 03Case Study: Anatomy of an Omnichannel Journey
CASE STUDY
From “Push to Pull”: Omnichannel Engagement With the Help of AI and Agility
This presentation will outline key transformational changes to become more customer centric in a fast-changing environment. Coming from a sense of urgency, it will outline how nimble x-functional teams structured around customer needs supported by AI insights and next best action recommendation can enhance the customer experience. Concrete use cases will be presented and better practices and learnings shared for the way forward.
- 01Holistic transformation approach: it's about more than just technology
- 02Linking business strategy with AI: roadmap design and use cases
- 03Accompanying the change: Activating a network of pioneers and change agents
- 04X-functional and nimble teams structured around customer needs and values
- 05Insights and outlook
CASE STUDY
Innovative Go To Market Strategies Between Primary Care & Rare diseases
In today’s evolving healthcare landscape, it’s crucial for the pharmaceutical industry to establish customised go-to-market strategies that provide the best possible healthcare to patients based on the nature of the disease area. In this presentation, we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare Diseases, the role of data-driven insights and AI-powered initiatives to support patient access and new enabling roles that maximise patient outcomes and business results.
- 01The differences between primary care and rare diseases in terms of patient populations, access to treatment and healthcare focus
- 02GTM strategies in primary care: Maximising sales force effectiveness using AI-powered tools
- 03GTM strategies in Rare disease: it is patient finding exercise, but what is the best way to do so?
- 04Different roles needed to support both models
CASE STUDY
Empathy — A Skill at the Heart of the Bayer CXM ProgramSub
In today’s dynamic business landscape, achieving marketing excellence and strengthening global capabilities is paramount. The presentation will provide actionable insights into navigating this terrain, covering essential steps such as gap analysis, integrating marketing frameworks, global alignment, and the establishment of a Marketing Capability Academy.
The presentation will cover essential steps, including:
The presentation will cover essential steps, including:
- 01Empathy as a skill for modern marketing and business operations
- 02The Bayer CX Transformation
- 03How did Bayer Pharma set up its Voice of the Customer Program?
CASE STUDY
Redefining Partnerships: Customer Satisfaction
in B2B Pharma Generics
After a brief presentation on the pharma generics market B2B and the changing environment, we will focus on understanding the customer journey, different points on interactivity, and how a customer-centric approach will change the dynamics of partnerships.
- 01Customer journey
- 02Interactivity across the cycle
- 03Customer centricity on generics landscape
- 04B2B strong relationships in data-driven decision-making environment
CASE STUDY
Beyond Buzzwords — The reality of realising Omnichannel
Omnichannel has been a critical focus for Pharma for a number of years. We all have different versions of the same slides, diagrams, and aspirational “North Stars” and Vision Statements. But what happens when we seek to actually deliver on this vision? What does the operationalisation of Omnichannel look like as we try to translate the PowerPoint slides into reality?
- 01Instagram vs. Reality
- 02Case Study: Operationalising Omnichannel
- 03Case Study: Anatomy of an Omnichannel Journey
Ahmed Nasr
Operations Director Egypt and Director Milk Africa & Turkey
Khaled Elsharkawy
Integrated Supply Chain Senior Director
Mueen Uddin Siddique
Senior Director – Access Network Procurement
Shannon Hore
Senior Vice President Procurement and Logistics
Sandeep Sharma
Director Group Procurement & International Markets Supply Chain
Hottest topics
LOOK AT THE TOPICS THAT WERE DISCUSSED
- 01Evolving Commercial Strategies & Models
- 02Commercials Team of the Future
- 03Development of Digital Marketing Strategies
- 04Value and Attribute of Pharma Digital Success
- 05Transforming Experiences with New Technologies
- 06Omnichannel Journeys
Testimonials
What our users say about our conferences
Valuable and beneficiary. I liked best about this conference the variety of topics along digitalisation from different speaker.
Deutsche Bank
Head of Wealth Management Operations Europe
Very interesting event to share experience with our peers and to see how they manage transformation.
Société Générale
Chief Operating Officer
Overall, very professional event with a very diverse set of presentations, all relevant to the key issues faced by banks today.
Barclays
Head of Controls Automation
I am attending Allan Lloyds’ conferences for several years in a row and I find them extremely well organised in comparison to others.
Nordea Asset Management
Head of Derivatives Operations
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